I guess I shouldn’t be surprised that Clorox has sexist marketing but this seems a bit sneaky. Specially marketed back-to-school packs of Clorox wipes came with stickers that urged moms to take them to school for kids. What’s wrong with this picture? Well, how about the supposition that those who actively parent are moms. Sorry dads, grandparents, foster parents, siblings raising younger sibs… Clorox doesn’t recognize your contribution to parenting.
TMF: Mama’s got the magic
Posted on September 19, 2011
Posted in: TMF: Tired Marketing FAIL