I guess I shouldn’t be surprised that Clorox has sexist marketing but this seems a bit sneaky. Specially marketed back-to-school packs of Clorox wipes came with stickers that urged moms to take them to school for kids. What’s wrong with this picture? Well, how about the supposition that those who actively parent are moms. Sorry dads, grandparents, foster parents, siblings raising younger sibs… Clorox doesn’t recognize your contribution to parenting.
Posted in: TMF: Tired Marketing FAIL
August 7th, 2012 → 8:12 pm
[...] one thing, despite the catchy jingle, it’s not just moms who have the magic in the household cleaning department. And for another, this campaign is like getting hit in the [...]
August 8th, 2012 → 6:03 am
[...] one thing, despite the catchy jingle, it’s not just moms who have the magic in the household cleaning department. And for another, this campaign is like getting hit in the [...]