This TMF is a classic example of tired marketing (FAIL!). All of these shirts are part of the Small Paul collection for toddlers and babies that I found at Babies R Us. See if you can spot the difference between the shirts marketed to boys and the shirts marketed to girls:
Are you getting the message? Even in the hipster realm of toddler clothes, the gender rules still apply. Boys do stuff. Girls look cute! I guess Paul Frank gets some points for a slightly more subtle approach. The shirts aren’t entirely pink and blue. But I think the pink bow in the skull keeps things neatly in the confines of societal gender norms.
Even hipsters can’t out-run gender coding in children’s apparel, it seems.
Spotted a Tired Marketing FAIL? Send it to me and maybe it will be featured next time!