Books / Girl Power! / Literacy / Parenthood / TMF: Tired Marketing FAIL

TMF: A Mighty Girl

Every now and then I am pleased to find a winner (rather than a loser) for the Tired Marketing FAIL! (TMF) series. So, today I give you A Mighty Girl, an online, curated clearinghouse dedicated to “raising smart, confident, and courageous girls.” The site even comes PinkStinks approved. The Washington, DC-based A Mighty Girl bills … Continue reading

Feminist / Gender Norms / Kids / Motherhood / Parenthood / TMF: Tired Marketing FAIL

TMF: Halloween costumes (Part 2)

While Christmas gets most of the glory as best-loved holiday, for me Halloween is tops. I love fall and the crisp cool days. I love to see Halloween decorations. (Although ironically, I do not like horror movies or gory stuff. I’m all about the campy Monster Mash fun!) And I especially love Halloween costumes! When … Continue reading

Feminist / Girl Power! / Kids / Parenthood / Sexism / TMF: Tired Marketing FAIL

TMF: Tired Feminist…Win? You bet!

So, one of the critiques of mine and many feminist blogs (indeed, many feminist people) is that we only look at the downside. We only point out the negative. So, consider this the first Tired Feminist WIN! It is with a smile that I report this sighting in the girl’s department of a national department … Continue reading

Feminist / Gender Norms / LGBTQ / Parenthood / Sexism / TMF: Tired Marketing FAIL

TMF: They have a (gender-coded) card for that

A while back, a reader commented that the greeting card aisle was a virtual minefield of gender-coding. This seemed like a perfect target for TMF: Tired Marketing FAIL! So, I decided to investigate the situation for myself. My findings are mixed. Is the card aisle a pink ghetto? You decide: There are definitely cards devoted … Continue reading